Automotive

360° documentation for vehicle listings

For professional vehicle listings, RICOH THETA Z1 delivers full 360° capture of interiors and exteriors with 4K video and strong indoor performance for showrooms. Live streaming supports remote walk-around sessions, while the plugin ecosystem enables virtual tours and CMS integration for consistent, scalable online listings

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Rapid inspection for service centers

Designed for fast-paced workshops, RICOH THETA X captures complete vehicle condition in a single 360° shot at 5.7K resolution. The large touchscreen allows immediate on-site validation, while wireless transfer and a removable battery ensure uninterrupted documentation throughout intensive daily inspection workflows

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Immersive Experience

360° realism, remote viewing, higher engagement

Operational Efficiency

Faster capture, fewer retakes, simple workflows

Professional Image Quality

Accurate colors, high detail, print-ready output

Interactive marketing content for dealerships

For premium dealership marketing, RICOH THETA Z1 produces immersive 360° visuals with 4K video and RAW still images for advanced post-production. Live streaming supports product launches and customer events, while high color accuracy ensures faithful rendering of vehicle paints and interiors across digital channels

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Fleet documentation for management and audits

For fleet tracking and audits, RICOH THETA X and THETA Z1 provide complete 360° vehicle records with detailed 5.7K or high-quality imaging. Touchscreen workflows, wireless transfer, and rugged construction support efficient field capture, while easy mounting enables consistent documentation across vehicles and locations

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Premium visuals for brochures and print

For high-end brochures and print campaigns, PENTAX K-1 Mark II delivers outstanding image quality with a 35mm full-frame sensor and approx. 36 MP resolution. Advanced processing and Pixel Shift mode produce ultra-detailed, clean images suited for large-format printing, studio work, and demanding automotive branding needs

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Product Comparison Table

Not sure which camera suits your workflow? Here’s a quick guide based on real use cases.

Need	Recommended product	Why
Vehicle listings and online sales	RICOH THETA Z1	Best balance of image quality, indoor performance, and plugin flexibility for professional virtual presentations
Workshop inspections	RICOH THETA X	Fast operation, high resolution, touchscreen validation, and removable battery for continuous field use
Fleet audits and documentation	RICOH THETA Z1	RAW workflow and color accuracy support premium branding and high-impact campaigns
Interior photography	RICOH THETA X / RICOH THETA Z1	Operational efficiency with X, higher visual fidelity with Z1 depending on audit requirements
Print and high-end campaigns	PENTAX K-1 Mark II	Full-frame resolution and Pixel Shift deliver unmatched detail for large-format automotive visuals

FAQ

Can 360° cameras replace traditional photography for automotive use ?

They complement it by capturing complete context in one shot, reducing capture time and improving transparency, especially for listings, inspections, and audits

Are these cameras suitable for indoor showroom lighting ?

Yes, models like THETA Z1 are optimized for indoor environments and deliver clean, balanced results without complex lighting setups

How easy is integration with existing systems ?

Wireless transfer and plugin support allow smooth integration with CMS, DMS, and cloud platforms without changing current workflows

Is this a scalable solution for multi-site operations ?

Yes, standardized capture methods and simple operation ensure consistent results across teams, locations, and vehicle volumes