The new  RICOH GR III HDF - High-end digital compact camera - featuring a new, built-in HDF (Highlight Diffusion Filter) to create mellow, diffused expressions in highlighted areas

This camera take the basic benefits of the base model - exceptional image quality, flawless operation and outstanding mobility - and allow the user to activate the newly developed, integrated HDF (Highlight Diffusion Filter) with a single movement, which provides soft, smooth images with diffused light areas in addition to the clear, sharply focussed images of the base models.
This filter allows the user to give the captured images a completely different visual expression, depending on the subject or creative intention.

 

Easily switch to the new, built-in HDF to create soft, softened images

The GR III HDF feature the newly developed HDF filter (Highlight Diffusion Filter), which emphasises high highlights and produces soft, smooth images.

As the HDF can be switched on and off with a single press of a button, the user can effortlessly switch between two completely different visual expressions depending on the subject or creative intent - clear, sharply focused images, emblematic of the RICOH GR series, and softer, smoother images captured by the HDF. This creative versatility pushes the visual boundaries of snapshot photography.

 

*ND filter is not installed and is replaced by HDF

 

RICOH GR III HDF  MAIN FEATURES

High Image Quality   The legendary GR lens This model is equipped with the legendary GR lens that surpasses all other GR lenses with its amazing optical performance.The optical system is slim and compact, allowing the body to accommodate an in-camera IBIS-Shake Reduction mechanism   Shake Reduction This model is equipped with the legendary GR lens that surpasses all other GR lenses with its amazing optical performance.The optical system is slim and compact, allowing the body to accommodate an in-camera IBIS-Shake Reduction mechanism   24.2 M APS-C size image sensor Firstly, Approximately 24.24 effective megapixels deliver high image quality, and an anti-aliasing filterless construction delivers high-definition rendering even in the finest details.   *GR IIIx HDF // 1/2000 sec // F6.3 // ISO125 // WB: Fl. - Daylight White, Standard // HDF: ON // Photographer: Shiori Iwakura

 

Quick Response   High-speed hybrid AFs This  high-end digital compact camera has Image plane phase-matching AF delivers high-speed AF and contrast-detection AF offers superb focusing precision. The hybrid system delivers faster autofocus and greater precision. Shake Reduction mechanism for 4 steps* of compensation This model uses the sensor-shift type (IBIS) Shake Reduction mechanism. It delivers compensation on three axes. *Shutter speed conversion. CIPA standard. Direct controls LCD monitor that supports touch operations and a convenient control dial, providing quick control over AF frame movement and menu access.     *GR IIIx HDF // 1/800 sec // F2.8 // ISO6400 // +0.7EV // WB: Multi Auto White Balance // Hi-Contrast B&W // HDF: ON // Photographer: Takehiko Nakafuji

 

 

Evolving   Expanded functionality firmware for an ever-evolving GR III The GR III keeps evolving with the latest firmware updates. Flexible customization Frequently used functions can be assigned to the ADJ lever and Fn button.  Image Control & JPEG image adjustment The GR III features many selections of advanced image creation functions.   *GR IIIx HDF // 1/20 sec // F2.8 // ISO400 // -0.7EV //  Color Temperature, Negative Film // HDF: ON // Photographer: Samuel Lintaro Hopf

 

If you would like to learn more about the RICOH GR III HDF in detail, visit our special page: RICOH GR III HDF

 

 

 

PROLOGUE

The GR offers a shooting style that provides direct feedback to the photographer's senses, for capturing those moving moments. Just by carrying around this small camera, you become aware of precious, everyday details. That can make anyone into a creator. In the photographs taken with this camera, the world, and the people in it sparkle with life. The GR continues to evolve with those ideas in mind, along with fans who feel the same way. The GR's appeal doesn't rest solely with advancements in technology. We hope that these passionate ideas, and big dreams worked into this camera come across.

 

PHILOSOPHY 

 What is a photo?

The GR philosophy is that confrontation with society is the essence of photography, and art is merely the result. And the moment when chance becomes necessity, a piece of art becomes something that transcends time. Image quality and response are the means to respond to the photographer's intentions. The camera is fine in a supporting role. Good photos are born of various eras, countries, areas, and devices, but the feeling they portray never fades, but rather the strength they embody grows stronger with time. Because of this, the most important quality a camera can have is neutrality. It should assimilate into the photographer's eyes, hands, and heart.

 

What is image quality?

A photo is a record of light. The important thing for a camera is to capture the various types of light in the world, as is. However, this also means that a camera should not do so excessively. No matter how advanced the digital technology, the GR believes that the most important facets of a camera are a lens that collects light, and optical performance. The power to communicate the appeal of an object resides in a photo taken through a good lens.

 

What is a snapshot?

The GR knows that the basis of shooting photos is the snapshot. What drama awaits one second in the future? The ability to react to that moment is the appeal, and depth of a photo. In taking snapshots, there is no such thing as a pro or amateur. The important thing is sensibility and instantaneous force. Snapshots embody the aggregate of true pleasure of photography. Always carry a camera that can respond quickly, and capture high quality images. The GR will continue to strive to be the pinnacle in snapshot cameras.

 

What is 28mm fixed focal length?

28mm* is the perfect angle of view for capturing photos of society. It is also the perfect perspective to make the main subjects, whether they are people or objects, stand out from around the visual fields of both eyes. It is quite simply the perfect angle of view for a snapshot camera. While focusing on a fixed focal length, we have not compromised one iota on image quality. Sometimes this means that the photographer must take another step closer to the main subject, but that is also what a snapshot is all about. Sharp and decisive footwork to get up close, and sometimes dare to put a bit of distance between you and the subject. That, we believe, is the true essence of photography. *equivalent to 28mm in the 35mm format

 

What is mobility?

When thinking of readiness to capture a photo opportunity, there isn't much sense in ti?ming the speed of each specific operation independently. Portability that allows the camera to be taken out anywhere, button layout for basic one-handed operation, start-up and shut-down speed, extremely short shutter time lag, high-speed focus, inner barrier, and sufficient battery life. Each aspect that affects the total response time should be balanced. For example, the GR is ready and able to respond to those decisive moments just around the corner. What kind of photo can you capture when the best image quality meets the best mobility? Isn't it exciting just to imagine?

 

What is a camera?

An excellent camera is one that works in concert with the user's intention, always providing comfortable feedback. For cameras, that means an agile response, a comfortable grip, pleasant controls, optimized button and control layout, and the flexibility to customize the functions to match its use. These reflect the photographer's intent, and help in stress-free operation. The better you get to know the ins and outs of such a camera, the more you can make it suit your style. For these reasons, a good camera is a hard thing to let go of. In some cases, you may be inspired by the potential of this “tool” and become more motivated to take photographs, and a camera like that could come to be called your favorite thing. The GR puts emphasis on the details that cannot be expressed in the specifications of the catalog.

 

What is design?

The GR knows that excellent design is design that is unobtrusive. Good design speaks of the essence of a thing, and of the values of the owner. The GR does away with ostentation, keeping a simple, functional design. The GR design may seem to be relatively unchanged, however, this is not because we have decided never to change it. The design evolves along with the goal of the best possible design. We hope you never tire of it no matter how long you use it, and that it becomes a part of you, a partner that you'll never let go of.

 

What is emotion?

Even if technology can excite us, technology alone cannot continue to shake the hearts of man over and over again. It can be said that how much love is put into a product is important. The GR was born not simply of concepts that rely on the power of technology, or manufacturing processes devised by marketing techniques, but from what we believe the ideal snapshot camera should be. The fact that a photo recorded in this small camera can move many people, in turn moves us, and gives us the power to press forward onto the next challenge to make an even better GR.

 

CONCEPT

The GR's abiding concept

Unchanging concept:
The most powerful snapshot camera

Commitment to intrinsic value:
Coexistence of high image quality and portability

Pursuit of an excellent camera
Good feedback The more it’s used, the less you want to let go of it

 

HISTORY

The continuing lineage of the GR

It can be said that the GR's history is a rebellious one. Paying no attention to the convenient zoom lens, the GR has continued use a wide-angle, single focus lens. Amidst the surge of new products, the GR has not changed in two years, but rather the camera has matured through expanded functions via firmware upgrades. The design is simple and rustic at a glance, and the design language of the GR is unchanged whenever there is a model change. Part of that is that the GR is the antithesis of trends and fads. Its backbone is the feedback from those who never stop loving photos. In that way, the history of the GR is the trail of interaction between the creators of the GR and its users connected around the photos. It is also the passionate path taken by its creators with the goal of creating a universal value that always ascertains the essence of the GR.

 

 

 

PRINCIPLES

There are five development principles for GR.

 

We do not compete in a number game using catalog specs

"The World's Best" is a sweet temptation for manufacturers. However, we believe that this statement in itself is meaningless. We know that the subtleties which cannot be expressed by specifications are important. We do not install a function only because it is a fad.

We don't chase easy trends.

"Is this right for the GR?" This is the only standard we base decisions on, always asking this question because we want to create new value.

We do not design only to draw attention

Only a form that fits the function, and designs that will stand the test of time as a camera will remain. We aim for design that is unnoticeable, design that feels as if it has always been there. We do not change models easily The most important thing is how long the camera will be used. For us, each and every person who has already bought a GR will always be important.

Always challenge and propose something new

The only camera that can beat the GR is the next generation GR. We want to always continue trying out new plans and proposals. Always exceed users' expectations. We believe that is the GR's role.

 

 

EPILOGUE

Big ideas in a small camera.

This may seem a bit dramatic, but the environment surrounding cameras and photos of late makes us think that there should be at least one camera that fits into the ideas expressed above. As long as there are people who resonate with something in this GR Story, and continue to grow along with us, the GR will continue to grow and evolve. Grab your GR and go on a journey. Watch as communication is born. Today will find another photo somewhere in the world that moves the hearts of us all. That is our wish.

PHOTO "GR" APHER　－Always in the heart of photographer - GR.

 

 

 

 

 

 

 

 

 

 

 

 

 

A rugged chassis you can rely on in the harshest conditions. Exceptional 14 meter waterproof (up to 2 hours) and 1.6 meter shockproof.

With features that include uncompromising waterproofing—good for two hours of continuous use at a depth of 14 meters—freeze proofing* that ensures operation at temperatures of −10 °C, shock proofing capable of withstanding drops of 1.6 meters, and crush proofing capable of withstanding forces of 100 kgf, this rugged camera can be used in all conditions.

* Battery capacity drops with ambient temperature, reducing the number of pictures that can be taken on a single charge.

 

A rugged chassis ready for the outdoors. The WG-80 is designed for every imaginable outdoor environment and adds to the experience with features such as Underwater mode for underwater photography, and an Outdoor View setting that adapts monitor brightness to ambient lighting.

 

Sharp, high-resolution images with 5X optical zoom starting from wide-angle of 28mm* Enjoy the high-definition image quality offered by a camera with an approximately 16 effective megapixels, a lens with 5× optical zoom starting from a wide-angle of 28 mm *, and image processing incorporating “ultra-high resolution” technology. * 35 mm format equivalent

 

Macro lighting via the Ring Light with a brightness that can be adjusted in five levels. With WG-80, you can now change the brightness of the Ring Light during macro shooting. This allows you to create a three-dimensional effect and to emphasize the contrast with the background, expanding the range of shooting expressions.

 

Worksite-ready Equipped with a chassis featuring the uncompromising water-, dust-, cold-, and shock-resistance so essential for construction worksites, the WG-80 also boasts six LED lamps arranged around the lens to provide lighting for macro photography.

 

 

 

 

A rugged chassis you can rely on in the harshest conditions. Exceptional 14 meter waterproof (up to 2 hours) and 1.6 meter shockproof.

With features that include uncompromising waterproofing—good for two hours of continuous use at a depth of 14 meters—freeze proofing* that ensures operation at temperatures of −10 °C, shock proofing capable of withstanding drops of 1.6 meters, and crush proofing capable of withstanding forces of 100 kgf, this rugged camera can be used in all conditions.

* Battery capacity drops with ambient temperature, reducing the number of pictures that can be taken on a single charge..

High resolution— with all the must-have features

Sharp, high-resolution images with 5X optical zoom starting from wide-angle of 28mm* With a high-performance image processing engine and a back-illuminated CMOS sensor boasting high optical efficiency and an 16 effective megapixels, the WG-80 takes low-noise photos with a wide dynamic range that look beautiful even as prints. * 35 mm format equivalent.

 

Macro lighting via the Ring Light with a brightness that can be adjusted in five levels.

With WG-80, you can now use the Ring Light with adjustable brightness. By turning on the six LED lights with adjustable brightness during macro shooting, you can create a three-dimensional effect or emphasize the contrast with the background, expanding the range of shooting expressions. The maximum brightness is now about twice brighter than the previous model.

LED light low	LED light high

 

Expand your creative horizons with Image Tone.

Customize pictures to your subject or your taste with six image tone options, including the new Cross Process feature for photos with the unique coloring associated with cross-processing film development techniques*, Vibrant for rich, bright, vivid colors, and Slide Film for dynamic, high-contrast images like those produced by reversal film.

* A method for developing photographic film in which developers intended for film of different type are used to produce unique colors.

 

▶Bright		▶Natural		▶Vibrant
▶Slide Film		▶Monochrome		▶Cross Process

Shoot Movies in Full HD  - HDMI

While the camera can of course record Full HD (16:9) video at 30 fps, it also offers a High Speed Movie mode for recording slow-motion video and an Underwater Movie mode suited to underwater movie recording.
Movie and Underwater Movie modes offer Movie SR (shake reduction), which can be used to reduce the effects of camera shake. Movie editing features within the camera let you split video or create movie stills from selected frames.
The camera’s HDMI connector (Type D) lets you display movies on TVs and other devices.

 

Outdoor View Setting

The brightness of the LCD monitor can readily be adapted to changes in ambient lighting conditions for ease of viewing and an improved shooting experience. Brightness can be increased by up to two steps to make dark areas of the display easier to see in sunlight, or lowered by up to two steps to reduce glare for night photography.

The monitor in sunny conditions:

Modes to suit various scene

Choose from 25 Shooting Modes

The camera offers settings suited to every subject, including an Auto Picture mode that automatically identifies the subject type and chooses the appropriate mode, a Landscape mode for vivid shots of green trees or blue sky, a Surf and Snow mode suited to shots backed by brightly-lit beaches or mountain snows, and a Sports mode for shots of fast-moving subjects.

Auto Picture	Program	HDR	Handheld Night Snap
Movie	High Speed Movie	Digital Microscope	Landscape
Flower	Portrait	Underwater	Underwater Movie
Interval Shot	Interval Movi	Surf & Snow	Kids
Pet	Sport	Night Scene	Night Scene Portrait
Fireworks	Food	Digital SR	Report

You also have a Green mode option that lets you instantly restore defaults by pressing the green button.

 

Underwater Mode Developed specifically for underwater photography, the WG-80’s Underwater mode reduces the blue color cast so often seen in pictures taken underwater and effectively adjusts contrast to compensate for diffuse underwater light.

 

Flash Off/Flash On

In this mode, the camera takes two pictures each time the shutter button is pressed, one with the flash off and the other with it on, letting you concentrate on composition without fiddling with the controls.

* Available in Underwater Mode.

 

Take amazing macro photographs with the improved Digital Microscope mode.

With lighting provided by six LED lamps positioned around the lens, Digital Microscope mode supports super macro photography. At the default image size of 2M, the WG-80 offers up to 6.6× zoom for astonishing results that look almost like they were taken with a microscope.
The WG-80 offers new image size options of up to 12M* that further enhance the potential of Digital Microscope mode with pictures that can be printed at large sizes or cropped during post-processing.

The LED lamps light automatically even during normal macro photography, ensuring that your subject is always well-lit. One of the attractions of the WG-series is that it lets you shoot from as close as 1 cm (0.03ft), letting you get much closer to your subject than an SLR or smartphone camera.

* Maximum zoom is 6.6× (combined optical and digital zoom) at the default image size of 2M, 1.8× (optical zoom) at sizes of 4M, 5M, and 12M.

Camera comes with handy macro stand.

At maximum zoom, an area as small 2.44 mm x 4.33 mm can be photographed full frame (2M)

 

Loaded with welcome features that makes taking photos fun!

Get Creative with Post-Shooting Digital Filters!

Adjust colors or use special effects to style photos for maximum impact.

▶Toy Camera

▶Fish-eye

▶Extract Color

 

Automatically Capture Smiling Faces with Smile Capture!  The camera detects portrait subjects and automatically releases the shutter when it spots the subject smiling. The camera also detects when the subject is blinking and displays the message, “Closed eyes have been detected” (Blink Detection).

Self-Portrait Assist

When the camera detects the face of a portrait subject, the macro LEDs around the lens will light to show your location in the frame. The Smile Capture feature can also be activated during selfies.

 

Shrink Faces with the Small Face Filter! Retouch photos after shooting to reduce the size of faces relative to everything else. Faces can be reduced in size by approximately 5, 7, or 10 percent. * The desired results may not be achieved under some conditions.

 

Compress Time with Interval Movie!

Create time-lapse movies from still images taken automatically at preset intervals. Choose interval settings from 1, 5, 10, 30, or 60 minutes.

* The camera does not store the individual still images separately.

 

Other Features

Face detection autofocus and auto exposure for up to 32 subjects/Auto Tracking AF/AF assist lamp/Pixel Track SR/Continuous shooting/Burst shooting/Auto bracketing/D-Range (dynamic range) options/Ink Rubbing filter/Quick movie editing/Support for remote control (remote control available separately)